The Impact of Quality on Customer Behavioral Intentions Based on the Consumer Decision Making Process As Applied in E-commerce
Perceived quality in the context of e-commerce was defined and examined in numerous studies, but, to date, there are no consistent definitions and measurement scales. Instruments that measure quality in e-commerce industries primarily focus on website quality or service quality during the transactio...
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| Format: | Others |
| Language: | English |
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University of North Texas
2012
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc149685/ |