An Exploratory Analysis of the Food Consumption Behavior of Up-scale Asian-American Consumers
The first objective of this research was to identify whether Asian-Americans having higher than average levels of income and education represent an appropriate target market for four food product categories. Second, the impact of national origin membership, demographic variables, and level of accult...
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| Format: | Others |
| Language: | English |
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University of North Texas
1993
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc278121/ |