An Exploratory Analysis of the Food Consumption Behavior of Up-scale Asian-American Consumers

The first objective of this research was to identify whether Asian-Americans having higher than average levels of income and education represent an appropriate target market for four food product categories. Second, the impact of national origin membership, demographic variables, and level of accult...

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Bibliographic Details
Main Author: Boykin, Nancy J. (Nancy Jo)
Other Authors: Coe, Barbara J.
Format: Others
Language:English
Published: University of North Texas 1993
Subjects:
Online Access:https://digital.library.unt.edu/ark:/67531/metadc278121/
Description
Summary:The first objective of this research was to identify whether Asian-Americans having higher than average levels of income and education represent an appropriate target market for four food product categories. Second, the impact of national origin membership, demographic variables, and level of acculturation on food consumption was determined. In addition, perceptions related to sensory and nutritional factors and the cultural acceptability of the products were identified and interpreted to determine if the variables differed among specific groups of Asian-American consumers.