Channel Conflict in the Women's Apparel Industry an Empirical Investigation of Texas Retailers' Attitudes Toward Manufacturers

The problem of this investigation was to make an exploratory examination of the distribution practices of apparel manufacturers as perceived by apparel retailers. Specifically, the purposes of this study were to identify those areas of perceived conflict between women's apparel retailers and ap...

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Bibliographic Details
Main Author: Beisel, John L.
Other Authors: Starling, Jack
Format: Others
Published: North Texas State University 1980
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