Facebook Marketing for Fashion Apparel Brands: Effect of Other Consumer Postings and Type of Brand Comment on Brand Trust and Purchase Intention
Social networking sites are a major networking tool for consumer interactions as they provide a platform for communication, socialization, and learning activity. Subsequently, social media has become an important marketing tool for advertising companies’ messages. As a result, fashion brands such a...
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| Format: | Others |
| Language: | English |
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University of North Texas
2013
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc407828/ |