Social Media and Not-for-profit Sport Organizations

The purpose of this dissertation was to address the degree to which social media can be utilized as a tool for stakeholder communication by not-for-profit sport organizations. Delimited to national sport organizations, specifically those in a Canadian context, and using a stakeholder theory approach...

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Bibliographic Details
Main Author: Naraine, Michael Lance
Other Authors: Parent, Milena
Language:en
Published: Université d'Ottawa / University of Ottawa 2017
Subjects:
Online Access:http://hdl.handle.net/10393/36141
http://dx.doi.org/10.20381/ruor-20421