The Importance of Retail Brand Experience on Electronic Word of Mouth: A Netnographic Study

The Importance of Retail Brand Experience on Electronic Word of Mouth: A Netnographic Study

Bibliographic Details
Main Author: Maria Amélia Magalhães Costa Borges
Other Authors: Faculdade de Economia
Format: Others
Language:English
Published: 2020
Subjects:
Economia e gestão
Economics and Business
Ciências sociais::Economia e gestão
Social sciences::Economics and Business
Online Access:https://hdl.handle.net/10216/129181

Internet

https://hdl.handle.net/10216/129181

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