The Effect of Media Advertising on Consumer Perception of Orthodontic Treatment Quality
A survey instrument was designed to evaluate factors influencing consumer selection of an orthodontist and consumer perception of different forms of media advertising (radio, television, newspaper, magazine, direct mail, and billboard) by orthodontic practices. The surveys were distributed by 8 orth...
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| Format: | Others |
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VCU Scholars Compass
2006
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| Online Access: | http://scholarscompass.vcu.edu/etd/853 http://scholarscompass.vcu.edu/cgi/viewcontent.cgi?article=1852&context=etd |