The Relationship Between Customer Relationship Management Usage, Customer Satisfaction, and Revenue
Given that analysts expect companies to invest $22 billion in Customer Relationship Management (CRM) systems by 2017, it is critical that leaders understand the impact of CRM on their bottom line. The purpose of this correlational study was to investigate potential relationships between the independ...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2015
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/1451 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=2450&context=dissertations |