Assessing the Implementation of Internal Branding Training in the Hotel Industry
Internal branding (IB) evolved from marketing to engage employees in a company's strategic planning. IB has been studied extensively in the hospitality industry, but not with human resource (HR) departments. The purpose of this phenomenological study was to assess the effectiveness of corporate...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2017
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/3689 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=4792&context=dissertations |