Senior Marketing Executives' Strategies to Implement Multicultural Marketing Campaigns
The population in the United States is expected to increase an estimated 42% by the year 2042; ethnic minorities will become the majority group. Marketing executives must understand the environment in which consumers from diverse cultures respond to marketing stimuli. The purpose of this multiple ca...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2018
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/5751 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=7030&context=dissertations |