Political Public Relations : Concepts, Principles, and Applications
Frames advance coherent interpretations of issues that suggest specific problem definitions, causes, moral evaluations, and courses of action. As such, frames highlight certain aspects of an issue, and downplay or ignore others. While the use of frames is inevitable-i.e., the act of framing-actors d...
| Other Authors: | , |
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| Format: | eBook |
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Taylor & Francis
2020
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| Online Access: | Get fulltext |