On the monetary impact of fashion design piracy

Whether to legally protect original fashion designs against piracy is an ongoing debate among legislators, industry groups, and legal academic circles, which has gained little exposure in the marketing literature. We combine data on the growth of fashion designs, price markups, and industry statisti...

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Bibliographic Details
Main Authors: Appel, G. (Author), Libai, B. (Author), Muller, E. (Author)
Format: Article
Published: Elsevier B.V. 2018
Online Access:View Fulltext in Publisher