Drink Beer for Science: An Experiment on Consumer Preferences for Local Craft Beer
The U.S. and global beer industries include a great many smaller-scale craft breweries supplying numerous differentiated products as well as a few macro-breweries with less diverse beer portfolios. The craft and macro segments of this industry have become quite distinct, with little substitutability...
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| Format: | Article |
| Language: | English |
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Cambridge University Press
2018
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| Online Access: | View Fulltext in Publisher |