Drink Beer for Science: An Experiment on Consumer Preferences for Local Craft Beer

The U.S. and global beer industries include a great many smaller-scale craft breweries supplying numerous differentiated products as well as a few macro-breweries with less diverse beer portfolios. The craft and macro segments of this industry have become quite distinct, with little substitutability...

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Bibliographic Details
Main Author: Hart, J. (Author)
Format: Article
Published: Cambridge University Press 2018
Online Access:View Fulltext in Publisher