Once upon a market dreary: the prescient marketing principles of Edgar Allan Poe
An American icon, Edgar Allan Poe (1809–1849) is famed for his fiendish tales of fear and trembling, and premature burial. He is less well known as a businessperson, let alone a marketing thought leader. Poe, though, was not only an entrepreneurially inclined self-promoter of genius, but he practise...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |