Food Manufacturers’ Sustainable Product Launch Strategy: Game Theory Approach
This article constructs a manufacturers’ sustainable food product launch game theory based model to understand the decision-making. The results based on derivations and simulations of the egg industry show that the lead manufacturer and the follower manufacturer have different launch criteria for su...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |