Effects of price discount on consumers’ perceptions of savings, quality, and value for apparel products: mediating effect of price discount affect
Extending the price–quality–value model (Monroe and Krishnan in The perception of merchandise and store quality 209–232, 1985) and means-end model (Zeithaml in J Mark 52:2–22, 1988), we developed a conceptual model to investigate the mediating role of price discount affect (feeling aroused by price...
Main Authors: | Chen-Yu, J.H (Author), Lee, J.E (Author) |
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Format: | Article |
Language: | English |
Published: |
Springer Singapore
2018
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Subjects: | |
Online Access: | View Fulltext in Publisher |
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