The effect of cosmetics packaging design on consumers' purchase decisions
This research provided new helpful insights for cosmetics marketers about their consumer preferences regarding visual elements of their hairstyle, skin care, and makeup products. A quantitative research approach was adopted using the survey research design and used a questionnaire tool to achieve th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Associated Management Consultants Pvt. Ltd.
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |