The effect of cosmetics packaging design on consumers' purchase decisions

This research provided new helpful insights for cosmetics marketers about their consumer preferences regarding visual elements of their hairstyle, skin care, and makeup products. A quantitative research approach was adopted using the survey research design and used a questionnaire tool to achieve th...

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Bibliographic Details
Main Authors: Medina, I.G (Author), Mohamed, N.B.A (Author), Romo, Z.G (Author)
Format: Article
Published: Associated Management Consultants Pvt. Ltd. 2018
Online Access:View Fulltext in Publisher