What links neuroscience to agricultural economics? A review of neuroscientific methods literature in agricultural economic research and marketing
Research into consumer behavior is confronted with a multitude of challenges and special features. These become apparent in economic decision-making situations in which actual behavior deviates massively from rational explanatory models, such as the model of homo economicus, or when discrepancies ar...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wageningen Academic Publishers
2021
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |