P300 and decision-making in neuromarketing
Neuromarketing provides insights into consumers' decision-making that traditional marketing test methods cannot offer. The foundation in the process of decision-making is P300. Thus, the P300 wave is a potential Event-Related Component (ERP) used to measure consumers' decision-making proce...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Neurotak Publishing
2021
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| Series: | Neuroscience Research Notes
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| Subjects: | |
| Online Access: | View Fulltext in Publisher View in Scopus |