Luxury fashion brands: Factors influencing your female consumers' luxury fashion purchasing in Taiwan
Purpose: this paper offers insights into the consumption motives and purchasing behaviour of that market segment in Taiwan against the background of increasing consumption of luxury fashion brands by young female consumers in Asian countries. Design/methodology/approach: analysis of data collected...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2015.
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| Subjects: | |
| Online Access: | Get fulltext Get fulltext |