Restaurant's Atmospheric Elements: What the Customer Wants

The purpose of the study is to examine youth customer behaviour due to the restaurant's atmospheric element environment. It also explores the environment of the restaurant and the use of atmospherics by the restaurateurs through the reactions of the customers. The dimensions of colour, design,...

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Bibliographic Details
Main Authors: Abdullah, RPSR (Author), Ariffin, HF (Author), Bibon, MF (Author)
Format: Article
Language:English
Online Access:View Fulltext in Publisher