Strategic Management of Public Relations in Slope Development: Case study in Malaysia

Public relations studies emphasize significantly on the issue of public to gain organizational effectiveness. Grunig (1992) discussions on public describing organization's decision affect the public and secondly the public affects the organization's decision. In these situations, strategic...

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Bibliographic Details
Main Authors: Tazin, SNM (Author), Yaakop, SH (Author)
Format: Article
Language:English
Published: 2015
Subjects:
Online Access:View Fulltext in Publisher