Grounded theory Hospitality 2 Celebrity 1 Celebrity chef 1 Chef 1 China 1 Customer service 1 Hybrid governance; Government intervention; Tourism policy; Host-guest relationship; Working rules; Village self-governance capability; Tourism commons 1 Media 1 Restaurant management 1 Rural tourism 1 Social theory 1 Staff loyalty 1 Sustainable development 1 Television 1 Tipping 1 Tourist destination governance 1