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A typology of brand alliances and consumer awareness of brand alliance integration
by
Chatterjee, R.
,
Newmeyer, C.E
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Ruth, J.A
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Venkatesh, R.
Published 2018
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Construction of Image and Attitudes Toward Global-local Brand Alliances: The Effects of Globalness and Localness
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San Jose Iglesias, Rafael
Published 2019
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