Consumer acceptance Alternative feed 1 Animal welfare 1 Consumer benefits 1 Consumer risks 1 Consumer-oriented Health Information Technologies (CHITs) 1 Consumer-oriented health information technology 1 FMCG 1 Growing demand 1 Health informations 1 Health risks 1 Health-care managements 1 Integrating technology 1 Item-level RFID 1 Organic and low-input farming 1 Perceived risk 1 Perceived usefulness 1 Public health 1 Sustainable dairy farming 1 Technology Acceptance Model (TAM) 1 Technology acceptance 1 Technology acceptance model 1 Wearable technology 1