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1
New product success in the consumer packaged goods industry: A shopper marketing approach
by
Dekimpe, M.G
,
Deleersnyder, B.
,
Lamey, L.
,
Steenkamp, J.-B.E.M
Published 2018
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The effect of social networks structure on innovation performance: A review and directions for research
by
Muller, E.
,
Peres, R.
Published 2019
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3
Determining key success factors in new product development : evidence from manufacturing companies in Malaysia / Wan Jamaliah Wan Jusoh
by
Wan Jusoh, Wan Jamaliah
Published 2000
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A study of investor response to new product launching: a competitive strategy approach / Eliyani Linda R. and Utami Wiwik.
by
Rosenta, Eliyani Linda
,
Wiwik, Utami
Published 2016
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Institution
Universiti Teknologi MARA
2
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Article
4
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List of Scopus
2
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2
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High Impact Journal
2
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2
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2
Author
Dekimpe, M.G
1
Deleersnyder, B.
1
Lamey, L.
1
Muller, E.
1
Peres, R.
1
Rosenta, Eliyani Linda
1
Steenkamp, J.-B.E.M
1
Wan Jusoh, Wan Jamaliah
1
Wiwik, Utami
1
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English
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