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Showing 1 - 20 results of 31 for search '"Brand knowledge"', query time: 0.95s Refine Results
  1. 1
    When Brand Familiarity Breeds Risk: The Curse of Negative Knowledge
    by Walker Chip
    Published 2018-05-01
    Subjects: “...Brand Knowledge...”
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    Article
  2. 2
    Impact of consumption aspirations and brand knowledge on customer decision making: Evidence form fast food industry of Pakistan
    Subjects: “...Brand knowledge...”
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    Article
  3. 3
    Brand Communications and Customer Equity: The Mediating Role of Brand Knowledge and Word of Mouth Ads
    Subjects: “...brand knowledge...”
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    Article
  4. 4
    PENGARUH PENGETAHUAN MEREK, PERSEPSI KUALITAS DAN INOVASI KONSUMEN TERHADAP SIKAP PADA PERLUASAN MEREK DETTOL DAN LIFEBUOY DI TIP TOP RAWAMANGUN
    Subjects: “...brand knowledge...”
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    Article
  5. 5
    The mediating effect of brand identity on brand knowledge and the operational development of universities
    by Chin-Tsu Chen
    Published 2019-04-01
    Subjects: “...Brand knowledge...”
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    Article
  6. 6
    The familiar versus the unfamiliar: Familiarity bias amongst individual investors
    Subjects: “...brand knowledge...”
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    Article
  7. 7
    "Finns det i Sverige?" : En studie om varför BlackBerry inte fått större genomslag på den svenska smartphonemarknaden
    by Larsson, Sofia, Sjögren, Jenny
    Published 2011
    Subjects: “...brand knowledge...”
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  8. 8
    Scoring with your Brand : the Case of the Brand Positioning of Brynäs IF
    by de Greef, Douwe, Kapiteijn, Jesse
    Published 2016
    Subjects: “...Brand Knowledge...”
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  9. 9
    Cultural Landscape: Brand Knowledge Wisatawan tentang Bali dalam Online Travel Review Communication Platform
    Subjects: “...komunikasi pemasaran, brand knowledge, ewom, online travel review, cultural landscape...”
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    Article
  10. 10
    What Type Relationship Do We Have with Our Brands? Is The Name of This Relationship Brand Romance?
    by Hatice Aydın, Cemal Zehir
    Published 2017-06-01
    Subjects: “...subjective brand knowledge...”
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    Article
  11. 11
    Strategi Mempertahankan Brand Knowledge Program Televisi Seputar Indonesia di RCTI
    by Roswita Oktavianti, Budi Utami
    Published 2019-07-01
    Subjects: “...brand knowledge...”
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    Article
  12. 12
    Formal and Informal Communication Channels in Creating Corporate Brand Image and Preference
    by Ivana First, Marija Tomić
    Published 2011-06-01
    Subjects: “...brand knowledge...”
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    Article
  13. 13
    Impact of Sport Sponsorship on a Brand : Investigated in the Case of Löfbergs Lila AB
    by Andres, Stefan, Prantl, Nina
    Published 2012
    Subjects: “...Brand Knowledge...”
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  14. 14
    ”Celebvertising” : En studie i hur företag använder sig av kända personer i sin marknadsföring
    by Ahlberg, Gisela, Callersjö, Catrin
    Published 2007
    Subjects: “...brand knowledge...”
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  15. 15
    Exploring the brand knowledge in the organic Cosmetics market
    Subjects: “...Brand Knowledge...”
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  16. 16
    The impact of brand positioning and knowledge on attitude towards brand and purchase intention: A study of organic rice in Ho Chi Minh City
    Subjects: “...brand knowledge...”
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    Article
  17. 17
    Brand Knowledge : An exploratory study on whether demographic factors affect consumer brand knowledge of a company which practices a standardized targeting strategy
    Subjects: “...Brand Knowledge...”
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  18. 18
    The green purchase intention of Tupperware products: the role of green brand positioning
    by Ahmad Miftah Baiquni, Asmai Ishak
    Published 2019-07-01
    Subjects: “...attitude toward green brand, green brand, green brand knowledge, green brand positioning, green...”
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    Article
  19. 19
    Investigation of the Relationship between Brand Meaning-Creator Elements and Brand Knowledge, According to Customer Based Brand Equity (A Case Study of Bank Mellat)
    Subjects: “...Brand Knowledge...”
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    Article
  20. 20
    Impulsyvaus pirkimo ir prekės ženklo vertės sąsajos
    by Petruškevičiūtė, Kristina
    Published 2014
    Subjects: “...Brand knowledge...”
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    Dissertation
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