Public relations. Industrial publicity 5 Management. Industrial Management 2 Public relations 2 Clustering algorithms 1 Clusterings 1 Commerce 1 Communication in management. Communication in organizations. Communication of information 1 Corporate image 1 Corporate sponsorship 1 Customer profiling 1 Customer satisfaction 1 Customer segmentation 1 Customers segmentations 1 Data mining 1 Decision tree classifiers 1 Decision trees 1 Epidemics 1 Insurance 1 Insurance companies 1 Insurance domain 1 K-mode clustering 1 Life insurance 1 Malaysia 1 Marketing strategy 1 Sales 1 customer profiling 1 decision tree 1 insurance domain 1 k-Modes 1 k-modes clustering 1