Showing 1 - 20 results of 26 for search 'ADVERTISING', query time: 0.76s Refine Results
  1. 1
    Guilt or Not?Influences of Advertising Sponsor-Charity Fit and Type of Advertising Sponsor on Guilt Appeals in Charity Advertising
    by Ya-Ting Yu, 游雅婷
    Published 2011
    “...碩士 === 國立中山大學 === 企業管理學系研究所 === 99 === Charity advertising has become diversified for more than...”
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  2. 2
    Impacts of Types of Product and Need For Cognition on Metaphor Advertising
    by Ching-Ting Yen, 嚴靖婷
    Published 2010
    “...碩士 === 國立中山大學 === 企業管理學系研究所 === 98 === Contemporary consumers are deluged by advertising...”
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  3. 3
    Influences of Celebrity Endorser－Service Type Fit on Service Advertising
    by Chun-Hsiang Ke, 柯畯祥
    Published 2012
    “...碩士 === 國立中山大學 === 企業管理學系研究所 === 100 === Endorser is common in advertising for marketing strategies...”
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  4. 4
    Do Placement Characteristics and Advertising Position Matter in Magazine Product Placement?
    by Yi-chuan Chuang, 莊怡娟
    Published 2010
    “...碩士 === 國立中山大學 === 企業管理學系研究所 === 98 === Due to ineffectiveness of traditional advertising...”
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  5. 5
    Influences of Product Type and Self-Construal on Type ofNostalgia in Advertising
    by Ching-Chiao Feng, 馮敬喬
    Published 2012
    “... on nostalgia advertising. The present study uses experimental design with a 3 (nostalgia advertising...”
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  6. 6
    Advertising of Green Marketing: Influences of Issue Proximity, Guilt Appeals and Involvement with the Environment
    by Siang-Min Wu, 吳湘旻
    Published 2009
    “... society, advertisers are interested in developing green messages and targeting green consumer segments...”
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  7. 7
    Intergenerational Appeal in Luxury Product Advertising: Impacts of Brand-Gender Extension and Brand Duration
    by Ming-Hsuan Tung, 董明軒
    Published 2011
    “... of IG appeal on advertising. An experimental study is conducted to examine the moderating effects...”
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  8. 8
    Product or Brand? Influences of Ad Focus and Thinking Style on Type of Nostalgia in Advertising Effects
    by Yi-fan Tesng, 曾義帆
    Published 2013
    “... toward the past”. Studies have indicated that nostalgia advertising is more effective than the non...”
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  9. 9
    Cross-Cultural Responses to Cause-Related Marketing Advertising Moderated by Message Framing Effects
    by Nolan Christopher Boulanger, 諾倫
    Published 2008
    “... orientation and message framing on CRM advertisement effectiveness. The well-established individualist...”
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  10. 10
    Does Sex Kill or Heal ?Influences of Types of Sexual Appeals,Product Type and Sensation Seeking in Advertising
    by Chien-Hun Tseng, 曾千琿
    Published 2011
    “... experimental design to investigate the advertising effects of different types of sexual appeals (non-sexual...”
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  11. 11
    Happy Face or Sad Face? Facial Emotion Through Anthropomorphism and Message Framing Effects on Green Advertising
    by Pei-chi Liu, 劉珮綺
    Published 2016
    “... in advertising and previous research supports the notion that consumers form more favorable attitudes when...”
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  12. 12
    Attractive Face Works?Influences of Service Type and Sex Congruence between Service Provider and Consumer in Service Advertising
    by Pei-Yu Lin, 林佩諭
    Published 2012
    “..., advertisers heavily rely on physical attractive male and female models as the product spokespersons to enhance...”
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  13. 13
    Can Hand Play Magic? Influences of Hand-Holding Appeal, Food Type and Contamination Effect on Food Advertising
    by Chun-Chen Tsai, 蔡淳禎
    Published 2016
    “... appeals in food advertising would raise perceived food contamination which affects the evaluation toward...”
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  14. 14
    Is a Smile Worth A Million? Influences of Model’s Smile Intensity, Brand-Consumer Relationship and Consumer Self-Construal on Advertising Effectiveness
    by Hui-wen Chang, 張惠雯
    Published 2018
    “... advertising effectiveness. This research uses experimental design to investigate the effects of smile...”
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  15. 15
    Up-Down Position of Donor''s Hand and Donee''s Hand: Impacts of Hand''s Up-Down Position, Hand Gesture and Power Distance Belief
    by Yi-Jing Chen, 陳怡靜
    Published 2019
    “... advertising to domostrate the helping behavior and catch potential donors’ attention. Despite...”
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  16. 16
    Self-Focused or Other-Focused Appeal? Impacts of Non-Profit Organization Type and Cultural Differences on Cause-Related Marketing
    by Pei-Chi Chen, 陳珮綺
    Published 2012
    “... (masculinity versus femininity) interact with two types of advertising appeals (self-focuses versus other...”
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  17. 17
    To Move or Not To Move？ Impacts of Dynamic Imagery, Product Type and Perceived Risk toward Product Attitudes
    by Shih-Yuan Chen, 陳士元
    Published 2015
    “...碩士 === 國立中山大學 === 企業管理學系研究所 === 104 === Advertising is a very important technique of communication...”
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  18. 18
    Product or Cause?Influences of Donation Magnitude and Consumer Mood
    by Chia-yen Yang, 楊佳晏
    Published 2010
    “... researches have tried to discover the benefit and risk of CRM since 1990s. Print advertisement is a main...”
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  19. 19
    Is Monetary Donation Good? Influences of Product-Cause Fit and Product Type on Selection of Donation Type
    by Yi Feng Huang, 黃翊峰
    Published 2014
    “... of Study 1 indicated that cause-product fit and donation types have an interaction effect in advertising...”
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  20. 20
    Nostalgia Way to Indulgence! Influences of Nostalgia, Construal Level, and Self-Monitoring on Indulgent Consumption
    by Pei-Ru Shih, 施霈嚅
    Published 2017
    “... in advertising. Recent researchers suggest that nostalgia influences consumer subsequence unrelated behavior...”
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