Attitudes Toward Mobile Advertising: A Study Of Mobile Web Display And Mobile App Display Advertising

by Tri Dinh Le, Tri Dinh Le, Ho Nguyen, Bao Tran
Published 2014

A Hypothetical Comparison between Event Marketing and Conventional Advertising

by Ara, Husna, Sarwar, Nafish, Zabeen, Mashruha
Published 2014

A Hypothetical Comparison between Event Marketing and Conventional Advertising

by Ara, Husna, Sarwar, Nafish, Zabeen, Mashruha
Published 2014

Can Ethnically Targeted Advertising Work For Malay Adolescents?: The Moderating Role Of The Strength Of Ethnic Identity

by Butt, Muhammad Mohsin, de Run, Ernest Cyril
Published 2012

Cardholders' Attitude And Bank Credit Card Usage In Malaysia: An Exploratory Study

by T. Ramayah, T. Ramayah, Nasser Noor, Nasser Noor, Mohd. Nasurdin, Aizzat, Lim , Hee Choo
Published 2002

Chinese Consumers' Brand Loyalty For Consumer Products: Importance Of Brand Personality As Major Antecedent Of Brand Loyalty

by B. Kim, Renee, Zhao, Monica
Published 2014

Brand Naming Practices Of Chinese Enterprises: A Tentative Model

by Wai, sum Siu, Zhang, Yi
Published 2000