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201“... product advertising appeals and advertising message presentation affect advertising effectiveness. (e.g...”
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202“...碩士 === 國立高雄餐旅大學 === 觀光研究所 === 105 === The purpose of advertising is to persuade a particular...”
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203“... was then applied to the design of the case company OMD’s advertisement platform. The grounded theory analysis...”
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205“...Commercial reality demands long and lasting relationships that are beneficial to both advertising...”
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211by Ahmad Muammar Qadafi“..., the involvement of advertisement and its huge economic benefit has driven the government to freely let cigarette...”
Published 2014-06-01
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215by Alexandra Aiken, Tina Lam, William Gilmore, Lucy Burns, Tanya Chikritzhs, Simon Lenton, Belinda Lloyd, Dan Lubman, Rowan Ogeil, Steve AllsopSubjects: “...alcohol advertising...”
Published 2018-06-01
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216by Svetlana Anatolyevna ChubaySubjects: “...political advertising...”
Published 2015-09-01
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218“... advertisement; in fact, lots of advertisements are unable to impress people with the firm effect of the brand...”
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219“... the different effects of controversial and non-controversial advertisements using the revised model and the duel...”
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220“... objective and tangible standards to evaluate, thus consumers’ perceived risk will increase. Advertising...”
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