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  1. 1
    The Application of Integrated Marketing Communication in Media Marketing: A Case Study of China Times Weekly Magazine
    by Huang, Ting Chou, 黃挺洲
    Published 2008
    “... their market share, and promote persisting growth. In the past marketing strategies didn’t get much attention...”
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  2. 2
    整合行銷傳播在媒體行銷之應用：以《時報周刊》雜誌改版後為例
    “... growth. In the past marketing strategies didn’t get much attention; however, since the fierce competition...”
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