Showing 1 - 20 results of 371 for search 'ADVERTISING AND CREATIVE STRATEGIES', query time: 0.93s Refine Results
  1. 1
    Communication Effect of Digital Advertising Creative Strategy
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  2. 2
    Research on the Development Strategy for Video Advertising Creativity in the Era of Fragmentation
    by Yang, Jung-Po, 楊榮柏
    Published 2019
    “.... In this research, we are exploring what has been changed in the content of video ads, how the creative strategy has...”
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  3. 3
    The Research and Creation of Emotional Design to Advertising Creative Strategies on Graphic Advertisement An Example of Friendship Tourism
    by Chi Fu, 傅琪
    Published 2013
    “...碩士 === 中原大學 === 商業設計研究所 === 101 === Purpose of advertising is convey the message...”
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  4. 4
    Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness
    by Modig, Erik
    Published 2012
    Subjects: “...Advertising...”
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    Doctoral Thesis
  5. 5
    Matching the advertising creative strategy to the thinking mode: the moderating effect of product type on the effectiveness of imagery-evoking advertising tactics
    by Hong, Ji-Young
    Published 2008
    Subjects: “...Advertising...”
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  6. 6
    Between「What to say」and「How to say」－A Preliminary Study on Advertising Creative Strategy
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  7. 7
    An Action Research of Applying Creative Thinking Teaching Strategies to Interpret Images in Print Advertising
    by Su-Hui Chung, 鍾素惠
    Published 2011
    “... Thinking Hats" creative thinking teaching strategies to design visual cultural art curriculum...”
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  8. 8
    Exploration and creative application of new types of advertising Interactive advertising, for example
    by 彭定國
    Published 2011
    “... features using the new digital technology. play advertising interactive; the creative process...”
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  9. 9
    Creativity in advertisement and the influences of message that advertisement appeals toward consumer’s interest
    by Shu-chen chang, 張淑貞
    Published 2007
    “... of the advertisement is trying to have the consumers sharing same feeling. Allow the advertising creativity has more...”
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  10. 10
    Fostering creativity
    by Mahon, Nik
    Published 2008
    Subjects: “...Advertising...”
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  11. 11
    Philosophy of Election Propaganda Strategy--The Cultural and Creative Advertising in the 21st Century as an Example of Taiwan's Election
    by Fu-Cheng Yang, 楊富程
    Published 2014
    “... and creative advertising strategy and election propaganda philosophy. ...”
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  12. 12
    How Innovation Traits in Members of Advertising Agency Teams Propel the Creative Process: The Professional Opinion
    by Stadler, Christopher J., 1972-
    Published 2011
    Subjects: “...Advertising...”
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  13. 13
    The Effect of Native Advertising on The Cultural and Creative Hotel
    “... multimedia devices, that make company to adjust their advertising strategy of constant innovation, "native...”
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  14. 14
    Cross-Culture Reseach of Advertising Creative Strategies : A Comparison between Taiwanese and Japanese Award-Winning Ads
    by TZU-CHIN CHAO, 趙子欽
    Published 2003
    “... creative strategies of Taiwanese and Japanese award-winning ads in an effort to explore the similarities...”
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  15. 15
    The Aesthetic Features of Futurism Applied to Creative Print Advertisement
    by Shiang-ling Wu, 吳湘玲
    Published 2014
    “... to reveal the aesthetic theory and aesthetic rules. Moreover, to explore the advertising strategies...”
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  16. 16
    An exploration of creative managers' perspectives on digital creativity : the impact of viral campaigns on creative processes, appeals and creative teams in UK advertising agencies
    by Raghubansie, Antonius D.
    Published 2016
    “...-structured in-depth interviews with creative managers in a range of UK advertising agencies is used...”
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  17. 17
    The Study of Design Strategy in Advertising--Taking the Printed Advertisment As an Example
    by Lee, Hwa-Ning, 李華寧
    Published 2001
    “... it will be presented as advertising strategy, creativity strategy and display strategy. Advertising strategy emphasizes...”
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  18. 18
    Chasing the White Rabbit: seeking clarity and understanding in advertising creativity
    by Wyeth, Benjamin Neil
    Published 2015
    Subjects: “...Advertising...”
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  19. 19
    A Study of Spokesperson On Advertising Effects in Culture Creative Industry
    by Pei- Jhen Lin, 林沛臻
    Published 2008
    “... Creative Industry is the moderate variable used to analyze whether or not advertisement has effects...”
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  20. 20
    Does Cultural and Creative Industry really attractive?The research of Kinmen image, appeal strategies and advertising effect-take Kinmen products for example
    by Chen, Hui-ping, 陳惠蘋
    Published 2016
    “... of the historical residence, enhanced the advertising image effect, so that the cultural and creative product can...”
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