Showing 1 - 2 results of 2 for search 'ADVERTISING AND CREATIVE STRATEGIES', query time: 0.52s Refine Results
  1. 1
    by Lhoták, Vladimír
    Published 2007
    .... For the development of an efficient communication strategy the knowledge of it?s means and recipients is necessary...
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    Dissertation
  2. 2
    by Kokeš, Lukáš
    Published 2014
    ... of creative documentary film. The concept of "branded content" is a strategy how to smuggle advertising...
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    Dissertation