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  1. 1
    The Creative Strategy in the Tourist Advertising. The Castilla y León case
    by Dra. Carmen María Alonso González
    Published 2008-01-01
    Subjects: “...creative strategy in advertising...”
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    Article
  2. 2
    STORYTELLING AND CINEMATIC STRATEGIES IN ADVERTISING SPOTS
    by Adina MOCANU
    Published 2020-12-01
    Subjects: “...cinematic strategies...”
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    Article
  3. 3
    Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness
    by Modig, Erik
    Published 2012
    Subjects: “...Advertising...”
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    Doctoral Thesis
  4. 4
    Decisions About Creative Advertising Strategy: Decision-Making Methods and their Applicability
    by Kristina Vasiliauskaitė
    Published 2005-12-01
    “... The article analyzes the creative advertising strategy (hereinafterCAS) decision-making process...”
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    Article
  5. 5
    Matching the advertising creative strategy to the thinking mode: the moderating effect of product type on the effectiveness of imagery-evoking advertising tactics
    by Hong, Ji-Young
    Published 2008
    Subjects: “...Advertising...”
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    Others
  6. 6
    The Influence of Culture in Creative Strategy and Execution of International Advertising: A Content Analysis Approach
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    Article
  7. 7
    Promotion Strategy Specific to Organizations Participating in “Back to School” Program
    Subjects: “...advertising...”
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    Article
  8. 8
    IMPORTANCE OF CREATIVE ADVERTISING AND MARKETING ACCORDING TO UNIVERSITY STUDENTS’ PERSPECTIVE
    by Remziye Terkan
    Published 2014-07-01
    “... important persuasive processes often employed in the management of businesses; Creative Advertising...”
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    Article
  9. 9
    Importance of Creative Advertising and Marketing According to University Students’ Perspective
    by Remziye Terkan
    Published 2014-09-01
    Subjects: “...creative advertising...”
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    Article
  10. 10
    Developing an advertising strategy of new product
    by Rozumei S., Nikolaienko I., Doliuk A.
    Published 2020-05-01
    Subjects: “...advertising strategy...”
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    Article
  11. 11
    Formation and peculiarities of advertising campaign
    by Yu.O. Golovchuk, L.V. Dibchuk
    Published 2020-03-01
    Subjects: “...advertising campaign...”
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    Article
  12. 12
    Proportional representation and regulatory focus : the case for cohorts among female creatives
    by Windels, Kasey Farris
    Published 2012
    Subjects: “...Women in the advertising industry...”
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    Others
  13. 13
    Analysis of advertising strategies: consumer switching, competition and learning
    Published 2015
    Subjects: “...Advertising--Mathematical models...”
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    Others
  14. 14
    The use of prescribed services marketing strategies by South African advertising agencies
    by K. R. Coman
    Published 1989-09-01
    “... advertising agencies. The research findings revealed that: (i) five marketing/managerial strategies were...”
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    Article
  15. 15
    On the Chinese-English Translation of Advertising Slogan from the Perspective of Functional Equivalence Theory
    by Yu Zi
    Published 2015-01-01
    Subjects: “...advertising slogan...”
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    Article
  16. 16
    Is It ’Cause I’m Cool / Why You Dress Like Me is It Honesty or You Just a Fool
    by Vittorio Linfante
    Published 2020-05-01
    Subjects: “...creative industries...”
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    Article
  17. 17
    Connecting Stories: Telecommunication Brands, their Narratives and the Paradigm in Mobile Phone Advertising
    by Paul Springer, Mădălina Moraru (Buga)
    Published 2015-11-01
    Subjects: “...strategy....”
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    Article
  18. 18
    Theatre and Marketing Drama as the Instrument of Profit
    by Ivana Ukropina
    Published 2016-09-01
    Subjects: “...advertising...”
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    Article
  19. 19
    The development, practice, and strategy of marketing on the Internet: an exploratory study.
    Published 1996
    Subjects: “...Internet advertising...”
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    Others
  20. 20
    Trends in Advertising: How the Rise in Artificial Intelligence May Influence the Field of Content Strategy
    by Eaton, Joel
    Published 2020
    Subjects: “...content strategy...”
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    Others
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