“... perspective of the French approach to discursivesemiotics and the Project/Manifestation model of brand...”
Get full text
Get full text
Get full text

“... of advertising, but does not produce many academic papers on the subject. This dissertation proposes to make a...”
Get full text
Get full text
Get full text

“... working process through briefing and product placement project where the advertiser, agency and producer...”
Get full text
Get full text