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APPLICATION OF PUBLIC RELATIONS FOR SPORTS
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Search Results - APPLICATION OF PUBLIC RELATIONS FOR SPORTS
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APPLICATION OF PUBLIC RELATIONS FOR SPORTS
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The role of sponsorship marketing in the integrated marketing communication programme with reference to the German insurance company Cosmos Direkt
by
Jantzen, Elke Simone
Published 2012
“
..., as part of the integrated marketing communication programme, is a
relatively
new field of
application
...
”
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Jantzen, Elke Simone
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Terblanche, N. S.
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