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  1. 1
    Museum exhibition marketing strategy: a case study of the Malaysian Islamic Art Museum / Muhamad Amirul Hafiz Zulkifli, Mohd Syuhaidi Abu Bakar and Nor Azlin Hamidon
    Subjects: “...Social aspects. Social marketing...”
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    Article
  2. 2
    The importance of the service encounter in influencing identity salience and volunteering behavior in the cultural sector
    Subjects: “...Marketing...”
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  3. 3
    Genre-typical narrative arcs in films are less appealing to lay audiences and professional film critics
    by Ireland, M.E, Nalabandian, T.
    Published 2019
    Subjects: “...marketing...”
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  4. 4
    An investigation into the development of a Creativity Support Tool for advertising
    by Opas, Tommi
    Published 2009
    Subjects: “...Marketing...”
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