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Chao-Ming Yang
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Impact of Print Advertisements by Metaphorical Devices in Visual Images and Headlines on Advertising Effectiveness: Exploring Consumers’ Attitude toward Advertisement, Attitude tow...
by
Chao-Ming Yang
,
楊朝明
Published 2010
“
... attitudes; (6) The differences in the
basic
types of metaphors of visual images had an impact on consumers...
”
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