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2by Jan KoudelkaSubjects: “...segmentation of management...”
Published 2014-03-01
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3by Radim GottwaldSubjects: “...Consumer basket, consumer behaviour, consumer expenditures, expenditure shares, incomes...”
Published 2014-12-01
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4Subjects: “...communication in social media, brand equity, consumer-brand interaction, consumer-generated content....”
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9Subjects: “...scenarios, methodology, uncertainty, brand vulnerability, future tendencies, consumer based brand...”
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11by Jan Koudelka“...Consumer behavior is significantly influenced by body image. Psychological, social and cultural...”
Published 2013-11-01
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12“...Purpose of the article: The Price Sensitivity Measurement (PSM) evaluates consumers’ expectations...”
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13by Dagmar Molnárová“... are at the consumer level. For the future success of the organization it is necessary to build and manage brand value...”
Published 2013-11-01
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14“... importance varies depending on the consumer purchase decision stage. Findings: Information about the most...”
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15“... is missing the whole impact on end consumer welfare and satisfaction. The dilemma is even more complicated...”
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16by Zuzana Chvátalová“... problems of qualitative character, one of which is the utility which relates to the consumer's preferences...”
Published 2013-11-01
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17“... and characteristics of how (in respect to marketing activities) the retailers react to changes in consumer demand...”
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18“... of the consumer price index and the construction work price index. By comparing the obtained NAIRU values...”
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19“... continuous survey conducted on a consumer panel of approximately 15,000 randomly selected respondents aged 12...”
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20“... of specialized governance and management, organizational structures and relationships with external providers...”
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