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COPYWRITING IN ADVERTISING
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Search Results - COPYWRITING IN ADVERTISING
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Language register and innovation in Arabic consumer
advertising
: case studies of Jordan's Al-Rai and Egypt's Al-Ahram newspapers
by
Al-Qutob, Dima
Published 2017
“
... and the colloquial is confined to informal speech. However, recently a new register has been deployed by
copywriters
...
”
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