Showing 1 - 20 results of 50 for search 'COPYWRITING IN ADVERTISING', query time: 0.62s Refine Results
  1. 1
    by Hsiu-Ching Juan, 阮琇璟
    Published 2008
    ... advertisements of Amway by the idea of copy writing which makes the text of advertisement has more than one...
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  2. 2
    by SUN,RUO-CI, 孫若綺
    Published 2019
    .... The copywriting is irreplaceable in advertising according to the two former papers. It is not an unconstrained...
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  3. 3
    by Jin, Youn, 金永
    Published 2012
    ... toward the advertisement. If a particular commercial slogan could successfully grab consumers' attention...
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  4. 4
    by Lindsay, Cabe Erin
    Published 2011
    Subjects: ...Advertising...
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  5. 5
  6. 6
    by Huang, Shih-Chien, 黃詩倩
    Published 2018
    ... advertising, which conveys the information and creative ideas hidden in the advertisement to the audience more...
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  7. 7
    by 劉思慧
    Published 2011
    ... in graphic advertisement by a literature review of the winning advertisements from 31st to 33rd Times...
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  8. 8
  9. 9
    by Huang, Wen Ting, 黃汶婷
    Published 2004
    ... in advertisements of various type? Would it be the copywriter'' s special interest classical fairy tale elements...
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  10. 10
    by Nuan-Chen Wei, 魏暖真
    Published 2010
    .... The study would give readers a better understanding of advertising claims, provide copywriters...
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  11. 11
    by Ying-ying Lin, 林瑩瑩
    Published 2004
    ... in miscommunications and an unsatisfactory advertisement, which can not fully reflect the concept behind...
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  12. 12
    by Sun, Han-Chien, 孫漢傑
    Published 1997
    ... and importance of typography on graphic advertisement by documents .By the KJ method...
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  13. 13
    by WU, DE-RUNG, 吳德容
    Published 2008
    ...碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 96 === This research is to show a induction of advertising...
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  14. 14
    by Hui-Wen Hsueh, 薛惠文
    Published 2008
    ... code ─ cultural code. So the copywriter can input the Chinese traditional culture in an advertisement...
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  15. 15
    by Iris Kuan-ya Chen, 陳冠雅
    Published 2004
    ... is to investigate Mandarin/ Southern Min code-mixing in newspaper advertisements in Taiwan in terms of product...
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  16. 16
    by Iris Kuan-ya Chen, 陳冠雅
    Published 2004
    .... During the process of mixing, copywriters usually insert Southern Min in the advertisements based on its...
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  17. 17
    by CHEN,YI-YAO, 陳怡堯
    Published 2019
    ... and summarizing the types of strategies used most frequently. The advertising copywriting data comes from...
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  18. 18
    by Cheng-Hsuan Wu, 吳政軒
    Published 2019
    ... in our life. A lot of products are using sex as an advertising appeal just to make a topic and catch...
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  19. 19
    by Foster, Stuart
    Published 2017
    ...Advertising has long been of interest to semiotic, linguistics and pragmatic theorists including...
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  20. 20
    by TSAI, HSUN-YA, 蔡巽亞
    Published 2019
    ... in design elements by collecting 2018 campaign advertisements. Then, the positive and negative emotion...
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