“... between-subjects design plus control group was used to test the hypotheses. The brand extension strategies...”
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“... the image of a new brand in consumers’ mind. This research adopted the experimental design...”
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“... adopts 2*6 design to probe the various brand strategies effect of upwards extension and downwards...”
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“... to explore the impact of new product with different branding strategies on consumer’s waiting－product...”
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“... competitors. Therefore some firms use brand alliance strategy to make brand equity elevate. The purpose...”
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“... (Experiment I) and further examines the moderating effect of believes, brand awareness, follow strategy...”
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“... level brand commitment consumers. Using a 3×4 experimental design, discusses the influence of negative...”
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“... is in action on Brand Marketing. The marketing technique is outstanding. The Little Sister Zhang Jun-Ya...”
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