-
1“..., but also in marketing capability, especially the usually-ignored branding strategy. So far, little...”
Get full text
Others -
2“...-branding strategy in order to acquire more profit. However, would co-branding strategy always engender...”
Get full text
Others -
3“... the effect of leader primacy when consumers make a product evaluation through the designed attribute order...”
Get full text
Others -
4“... could pursue build own brand portfolio strategy by paradigm shifts. The findings support the proposed...”
Get full text
Others