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1“... t-test; and third, to build experiential grid strategies by using multi-regression on brand equity...”
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2“... the intertemporal advertising and the brand position. This research use the experimental design, divided...”
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3“..., firm’s advertising strategy should emphasize to build brand image, focus on perception of consumers. (2...”
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4“... an important issue resulting from the international expansion strategy of the company (Myers & Griffith 1999...”
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