Showing 1 - 2 results of 2 for search 'DESIGN AND BRANDING STRATEGIES', query time: 0.54s Refine Results
  1. 1
    The role of parent brand strength, perceived fit, and fan identification on consumers' evaluation of brand extensions in the sport setting
    by Apostolopoulou, Artemisia
    Published 2002
    “..., that are introduced under the brand name. Sport organizations are increasingly implementing extension strategies...”
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  2. 2
    Analysis, design, and management of supply chain networks with applications to time-sensitive products
    by Yu, Min
    Published 2012
    “... in many markets, timely deliveries are becoming a strategy, as important as productivity, quality...”
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