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  1. 161
    The Effects of Source Credibility, Consumers’ Brand Commitment, and Corporate Response Strategies on Brand Attitude under Negative Publicity
    by Teng, Sheng-Yu, 鄧盛宇
    Published 2003
    “..., and corporate response strategies toward negative publicities. We measured source credibility and brand...”
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  2. 162
    The Brand Recovery Strategy from a Bad First Impression: From the Advertising Strategy Perspective
    by Ko-Hsin Lin, 林可欣
    Published 2009
    “... or advertising message theme or content. Then, the enterprises could make a successful brand recovery strategy...”
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  3. 163
    A Study on the Design Innovation to Upgrade the Brand Equity
    by Wey-Duan Luo, 羅尉端
    Published 2010
    “.... Key words: brand equity, design, design strategy, design innovation, brand strength ...”
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  4. 164
    Case study and creative brand design of Clay chicken
    “... status because of the conformity marketing and the design strategy, the Taiwan Clay chicken related...”
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  5. 165
    Case Account through Brand-driven Design Innovation
    by Wanlou-Lu, 呂婉如
    Published 2009
    “... of countries all over the world. However, with designing the research topic of innovation to the brand...”
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  6. 166
    A Study on Mental Process and Management of Designer Brand
    by Chao Wen Tzu, 趙文慈
    Published 2007
    “..., building designer brand is the key adding value to the fashion industry. Building brand is a successive...”
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  7. 167
    Products Design of Brand by Using Joinery and Mixed media
    by Hsieh, Hsiao-Kai, 謝孝愷
    Published 2015
    “..., trying to find a personal creative direction, design characteristics of the goods, Thus creating brand...”
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  8. 168
    Investigating the impact of brand reputation on brand architecture strategies : a study on a South African automotive company
    by Waddington, Andrew John
    Published 2012
    Subjects: “...Branding (Marketing) -- Case studies...”
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  9. 169
    A gentle giant: the Paris Agreement and China's national branding strategy
    “... governance. In the first section, I evaluate the design of the Paris Agreement from a rationalist perspective...”
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  10. 170
    Place branding strategies and urban transformation in ’emerging world class’ cities
    by Höijertz, David
    Published 2013
    Subjects: “...Place Branding...”
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  11. 171
    STRENGTHENING E-BRANDING STRATEGY OF SHARIA HOTEL IN INDONESIAN HOTEL INDUSTRY
    “...-branding strategies of Sharia Hotels in the Indonesian hotel industry. Research methods: This study uses...”
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    Article
  12. 172
    The Branding Strategy of Merger and Acquisition for Mobile Phone – An Example of BenQ
    by Sherry LH Wu, 吳麗雪
    Published 2007
    “...碩士 === 輔仁大學 === 科技管理學程碩士在職專班 === 95 === The Branding Strategy of Merger and Acquisition For Mobile...”
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  13. 173
    The Determinants of International Branding Strategy : An Example of Home-Using Medical Device
    by Chen Chia, 陳嘉
    Published 2014
    “..., this study based on the mode of brand equity as its research theory to design a framework of the factors...”
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  14. 174
    Probing into Process of Brand Identity Project in Design Management Angle: To Take Branding Consultancy Company as Example
    by CHIU, YEN-HSUN, 邱彥勛
    Published 2019
    “... brand. In this study, the emphasis is put on investigation and analysis of design company that offers...”
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  15. 175
    Successful Branding in Covert Virals : Communication Strategy and Communication Channel Synergy
    Subjects: “...Branding Strategies...”
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  16. 176
    The Project Report for Cing long FruitsBranding &; Package Design
    by Yu-Wen Chiang, 姜宥彣
    Published 2015
    “... identity and image design. It proposes appropriate brand building model and brand management strategy...”
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  17. 177
    DESIGNING THE STRATEGIES FOR SOCIO-ECONOMIC DEVELOPMENT OF MUNICIPALITY DISTRICTS ON THE BASIS OF SYNTHESIS METHODS FOR COMPLEX SYSTEMS RESEARCH
    Subjects: “...strategy...”
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    Article
  18. 178
    E-marketing strategy: to improve customer preference for local brand over foreign brand in the era of a developing country
    by Ahmad Al Adwan
    Published 2019-09-01
    Subjects: “...brand application...”
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    Article
  19. 179
    Defining acceptable colour tolerances for identity branding in natural viewing conditions
    by Baah, Kwame F. M.
    Published 2017
    Subjects: “...Design for Graphic Communication...”
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  20. 180
    The Effects of Branding Strategy, Brand Concept, and Consumer's Attitude toward Luxury on Consumer's Acceptance of Downward Line-Stretched Products
    by Huang, Sheng-Chi, 黃聖棋
    Published 2007
    “... kinds of product downward line stretch’s branding strategies: original branding strategy and umbrella...”
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