Malaysia 28 Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling 14 Research 12 TJ Mechanical engineering and machinery 11 Small business. Medium-sized business 9 Hospitality industry. Hotels, clubs, restaurants, etc. Food service 8 Management. Industrial Management 8 Travel and the state. Tourism 8 Travel and state. Tourism 7 Entrepreneurship. Risk and uncertainty 6 Study and teaching. Research 6 Consumer satisfaction 5 Customer services. Customer relations 5 Foreign investments. Country risk 5 Higher Education 5 Accounting. Bookkeeping 4 Banking 4 Financial management. Business finance. Corporation finance 4 H Social Sciences (General) 4 Heritage tourism. Cultural tourism 4 Methodology 4 Performance standards 4 Production of electricity by direct energy conversion 4 Universiti Teknologi MARA 4 Communication in management. Communication in organizations. Communication of information 3 Devices for production of electricity by direct energy conversion 3 Electronic funds transfers 3 Finance, Islamic 3 Food industry and trade. Halal food industry. Certification 3 HG Finance 3