Showing 1 - 2 results of 2 for search 'EVENT MARKETING AND SPONSORSHIP', query time: 0.39s Refine Results
  1. 1
    An effectiveness analysis of Mizuno Taiwan Corporation’s Sponsorship of the National Athletic Games in 2003
    by Ho, Kuang-ming, 何光明
    Published 2004
    “... raised accounts for 64.5 percent of budget, setting a record high for corporate sponsorship for the event...”
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  2. 2
    An Exploratory Study on the Interactions Between the Chinese Taipei Olympic Committee and the Sponsorship Corporations
    by Chen, Ching-ming, 陳竟明
    Published 2002
    “... as US＄230 millions, international major sport events such as the Olympic Games and Asian Games have...”
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